All You Need to Know about Meat Attraction 2027
From the 16th to the 18th of February 2027, IFEMA - Feria de Madrid will play host to Meat Attraction 2027, a biennial exhibition and world business convention of the meat industry. Organised by IFEMA and ANICE, the show returns as the driving force behind the future commercial activity and innovation in the international meat market.
Its last edition (February 2025) featured 300+ exhibitors and 20,000+ trade visitors in 64 countries, achieving a 16.7% overseas visitor increase—a trend continued in 2027.
What You’ll See at the Trade Fair
Meat Attraction offers a complete exploration of the meat production value chain. Exhibitors in both product and auxiliary sectors gather to present solutions for fresh, processed, and ancillary meat-related operations.
Featured areas:
- Product Area: fresh, frozen, cured, cooked, and canned meat products
- Auxiliary Industry: machinery, logistics, packing, hygiene, safety
- IbericoLand: Iberian pork and lamb of quality, PDO
The event features live cooking demonstrations, master classes, innovation awards, and significant buyers’ programmes such as B2Meat, which saw overseas buyers in 19 countries hold over 1,000 meetings in 2025.
Meat Attraction 2027: Key Highlights & Knowledge Exchange
Meat Attraction goes beyond displaying products—it actively promotes industry innovation and connections.
Highlights include:
- Innovation Hub 4.0: an online gallery promoting standout products year-round
- Chef Factory & showcooking: live demos showcasing culinary applications of meat products
- Professional conferences: sessions on AI in meat production, supply chain trends (#DistriMeat), and sustainability
- B2Meat hosted buyer programme: connecting international buyers with exhibitors to facilitate trade
These initiatives position Meat Attraction as a catalyst for both commercial success and technological advancement.
Get Ahead with Accommodation from Fair Point
Hotels near IFEMA Madrid fill quickly around Meat Attraction. Fair Point offers custom travel solutions to simplify your booking.
Benefits include:
- Pre-reserved rooms step from the venue and transport hubs
- Custom packages for individuals, exhibitor teams, and international delegations
- Options ranging from budget-friendly to premium stays
- Support before, during, and after the event
Fill out our form, share your preferences, and receive a personalised offer for Meat Attraction 2027 hotels so you can focus on the trade fair while Fair Point ensures your stay is seamless.