
Business-oriented trade fairs, by definition, aren’t the most exciting events to attend. They’re usually little more than exhibitors showing off products at their stands, maybe alongside a couple of press conferences and workshops for flavour. And while this may be true for a lot of expos, there are those that, regardless of the formal environment, choose to provide visitors with experiences that are fun, engaging and memorable. These interactive events are unique to each fair, and their goal is to completely immerse their participants into the spirit and atmosphere of the show, gifting them a memory they won’t forget for a long time. Let’s take a moment to recognise some of the most interesting, memorable events from expos around Europe!
SIAL Lets You Cook Like a Pro and Try Your Own Food
SIAL is an international trade fair, with shows all around the world in places like Toronto, Abu Dhabi and Shanghai. The first and most popular edition is SIAL Paris, which attracts over 20,000 visitors every two years. The expo focuses on food and beverage for the hospitality sector, so it’s only natural that food products will be front and centre at the exhibit. But just looking at the produce is boring, and trying out samples, while practical, is also a bit unsatisfying. So what if you could cook your own food under the mentorship of an industry expert?
For each of the 5 days of SIAL Paris, the visitors are invited to participate in cooking tutorials hosted by renowned chefs (such as Evi Evane co-creator Dina Nikolaou) in order to craft some culinary masterpieces. Whether they’re chefs themselves or other professionals involved in the hospitality sector, participants are guided in constructing their own meal, gaining valuable skills and a delicious breakfast!
Play Some Board Games with Industry Professionals at Toy Fair
Despite getting old, most of us never grow up – and if you need any proof, look no further than Nuremberg Toy Fair. Attended by over 80,000 visitors annually, it is the place where adults can pretend to be children again while also exploring the newest toys, dolls and plushies that will bring joy to real children in the near future. Of course, this is a bit of an exaggeration – just like any professional expo, the biggest priority is making deals. It’s not like grown men are sitting down to play with children’s toys… Right?
Well, not quite. The GamesCafe exhibit is dedicated to board games and not only allows visitors to play but encourages it! Attendees can pull out the newest dice and card games and play a few rounds alongside fellow guests, as well as retailers, decision-makers and sometimes even the creators of the game. This lets you not only experience the games that may soon be on your store’s shelves but also make valuable contacts with industry experts in a light-hearted, casual setting.
SWISS-MOTO Will Turn You into a Proper Biker
Who among us hasn’t enjoyed the fantasy of riding a bike on the highway, feeling the growl of the engine and the wind on your face! Unfortunately, most of us will never really get the chance to experience that, and the closest we can get to even touching a motorcycle is at trade fairs like SWISS-MOTO. Taking place in Zurich yearly, the expo gathers more than 74,000 visitors – bike enthusiasts, trade professionals and private guests alike.
If there’s one thing that the biker community really enjoys, though, it’s sharing their passion with as many people as possible. That’s why, at SWISS-MOTO, attendants will be able to engage in a Taster Course – a 75-minute experience designed to let beginners ride their first bike with the help of a professional. So if you grow tired of looking at the various motorcycles on display and fantasising, you can finally feel what it’s like to take one for a spin!
Discover Your Inner Wine Taster at ProWein
On paper, making a trade fair related to wine can be very difficult. While the shape of the bottle, the colour of the wine and the method of packaging can give the average industry professional an idea of the drink’s properties, there’s ultimately only one way to know its flavour with any amount of certainty. This was the issue that faced ProWein, one of the biggest wine-themed trade fairs in the world. The expo takes place in Dusseldorf and gathers more than 60,000 industry experts, some of which experienced and talented wine tasters but most involved with the business in other ways.
That’s why, for ProWein 2020, the organisers of the expo will hold several events which will allow experienced tasters and complete newcomers alike to try out the newest wines presented there. The tasting area will exhibit over 500 wines across the world and 200 champagnes, and if you’re struggling, a specialist will help you choose a wine to taste and judge its flavour. Who said business trade fairs don’t have class?
Get a Complete Spa Treatment at Cosmoprof
The beauty industry is one of the biggest in Europe, expecting to make 107 million euro by the end of 2021. That success is understandable, given the fact that most girls use make-up to some extent. That’s also why conventions like Cosmoprof can bring together over 250,000 trade professionals, inviting them to browse the latest trends in hair, nails, perfumery, cosmetics and spa procedures. Of course, all guests will be allowed to test out the beauty products presented, receiving samples of the latest fragrances and even getting their hair and nails done by professionals. But what about spa products?
Well, the organisers of Cosmoprof decided to be a little bit crazy, and any visitors at the trade fair will be able to undergo a full spa day at the Beauty & Spa Pavilion. And yes, we’re talking about the complete “covered in warm towels and massaged with aromatic oils” treatment. Appropriate for a business-themed trade fair? Maybe not entirely. But we have yet to hear a complaint from any of the guests!
If you want to take part in those spectacular and existing events, start making your plans right away. Assemble your team and create your business budget. And while doing it give us a call because our experts might be able to save you serious money when it comes to hotels and bookings. Fair Point has an extensive network of partners all around the world and can offer you sweet deals when it comes to business accommodation. We can lift a huge weight from your shoulders, so you can travel and settle in worry-free at your next trade fair destination.
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