Sustainability in Trade Fairs: How The Events Industry is Going Green

Trade Fairs Are Going Green – Are You?

With the recent spikes in temperatures, sustainability has undoubtedly become a global priority among people. Businesses, governments, and individuals are reevaluating their operations to minimize environmental impact. The trade fair and events industry, traditionally associated with large-scale gatherings, extensive travel, and high resource consumption, is now actively seeking greener options.

We work closely with exhibitors, event organizers, and business travelers to provide travel and accommodation solutions that not only meet your needs but also support sustainable practices. Here’s how sustainability is reshaping trade fairs and how we can all be part of the change.

The Shift Towards Sustainable Practices

Many trade fair organizers are now actively trying to incorporate sustainability goals into their planning and are making an effort to include:

• Eco-friendly venues with green certifications (such as LEED or ISO 20121) that use renewable energy and implement waste reduction measures.
• Digital alternatives to printed materials, reducing paper waste by offering online catalogs, e-tickets, and mobile apps.
• Reusable booth designs that minimize the need for single-use construction materials.

Lower Impact Business Travel and Trade Fair Accommodation Choices

One of the largest environmental harms of trade fairs comes from travel. While face-to-face networking remains crucial, there are ways to reduce emissions:

• Choose sustainable hotels that focus on energy efficiency, water conservation, and waste reduction.
• Book accommodations close to the venue to reduce daily commuting.
• Opt for train or shared transport, when possible, rather than individual car journeys.

As a company, we at Fair Point also try and help clients select hotels that align with their sustainability goals, often within walking distance of the event venue, reducing the need for additional transportation.

Adequate Catering and Waste Management

Food and beverage services at trade fairs are also transforming:

• Local and seasonal menus that reduce transportation emissions.
• Compostable packaging and cutlery to cut down on plastic waste.
• Effective recycling stations to encourage attendees to sort and dispose of waste responsibly.

Measuring and Compensating Carbon Footprints

Some trade fairs now calculate their total carbon footprint and take steps to offset it through reforestation projects, renewable energy investments, or local environmental initiatives. Exhibitors and attendees can also contribute by offsetting their own travel-related emissions.

What Will Your Role in Building a Better Future Be?

As a business traveler or exhibitor, you can make small but significant changes:

• Travel light to reduce transportation emissions.
• Bring reusable water bottles and bags.
• Support vendors and hotels committed to sustainability.
• Use eco-friendly materials for your brand merch and booth construction

Plan smart. Travel green. Make a Change

Sustainability in trade fairs is the new standard, and there is no going back. From eco-conscious venue design to responsible travel choices, every decision counts towards a greener future.

At Fair Point GmbH, we’re committed to helping our clients not only attend the world’s top trade fairs but also do so responsibly. By working together, we can ensure that the global events industry continues to thrive without compromising the planet.