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Brand Licensing Europe 2026
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Brand Licensing Europe 2026

ExCeL London, London, United Kingdom
06.10.2026 - 08.10.2026

Brand Licensing Europe 2026 is Approaching – Have You Booked Your Hotel Yet? 307 days left

Everything You Need to Know About Brand Licensing Europe 2026

Brand Licensing Europe (BLE) 2026, Europe’s leading event for licensing and brand partnerships, will take place from 6 to 8 October 2026 at ExCeL London, United Kingdom. Organized by Informa Markets, BLE is the meeting point for the global licensing industry, bringing together top brands, manufacturers, retailers, and creative agencies to explore partnerships that shape products, entertainment, and consumer trends.

Each year, the trade fair connects thousands of professionals representing entertainment, sports, fashion, gaming, and corporate brands, making it the must-attend event for anyone involved in brand licensing and IP management.

Why Visit Brand Licensing Europe 2026?

BLE 2026 offers unparalleled opportunities to discover how storytelling, branding, and creativity come together to drive the global licensing business. By attending, you can:

  • Explore over 200 brands and intellectual properties seeking licensees and collaborators.
  • Meet licensing agents, retailers, and manufacturers from across Europe and beyond.
  • Attend educational seminars and keynote sessions on market trends, sustainability, and digital innovation.
  • Discover new revenue opportunities through brand extensions and collaborations.

Whether you work in toys, fashion, publishing, or digital media, BLE 2026 provides the tools, ideas, and contacts you need to expand your business and stay ahead in a competitive market.

Who Will Be There?

BLE brings together an impressive lineup of exhibitors and attendees from across the brand and licensing ecosystem. Expect global names such as Disney, Warner Bros. Discovery, Hasbro, Mattel, Paramount, BBC Studios, and The Pokémon Company, alongside a growing presence from sports leagues, fashion labels, and digital creators.
The event attracts more than 8,000 visitors and 2,500 brand representatives, including retail buyers, licensees, agents, and product developers from over 60 countries.

Book Your Stay in London with Fair Point!

As one of the most high-profile events in the licensing calendar, Brand Licensing Europe draws thousands of international visitors to London each year. Accommodation near ExCeL London can sell out quickly, but Fair Point GmbH ensures a smooth and stress-free experience by offering:

  • Hotel bookings near ExCeL or Canary Wharf at exclusive corporate rates
  • Business travel management for exhibitors, agencies, and delegations
  • Flexible booking policies and tailored support for your team’s needs
  • Assistance with airport transfers and local transportation across London

Let Fair Point handle your accommodation and travel logistics so you can focus on building partnerships, meeting clients, and discovering new opportunities at Brand Licensing Europe 2026, where creativity meets commerce.

Facts & Figures

Check out these essential facts about the trade fair here to save time!

Venue: ExCeL London
Founded in: 1998
Industry: Advertising, Marketing, Media Production, Broadcast and Television Technology
Frequency: Annually
Where: London, United Kingdom

Directions

Airport: London City Airport, 2km
Railway station: Liverpool Street Station, 8.5km
Subway station: Custom House, 0.5km

How to get to ExCeL London

By Rail

  • Jubilee line Canning Town station -> connect with DLR train to Custom House (ExCel West entrance) or Prince Regent & ICC London (ExCel East entrance)
  • DLR train from Startford International or Lewisham Station to Custom House

By Bus

Bus lines 241, 325, 541, 678, N551 to Custom House bus stop

By Boat and Cable Car

Travel using a Thames Clipper between central London and the O2 and then by Cable Car across the Thames to ExCeL London.

By Car

ExCel London is easily accessible from the M25, M11, A406 and A13.

SAT Nav address : E16 1DR

GPS coordinates: latitude 44.509315 ; longitude 11.362436

Not Sure Where To Begin? Fair Point Can Help!

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Book a Hotel Close to Brand Licensing Europe 2026 and Get the Best Price for Group and Individual Reservations

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Secure Your Stay: Hotel room options for groups and individuals – available only through us, even on sold-out dates for Brand Licensing Europe 2026

Fraser Place Canary Wharf
Min stay: 3 days
Elevator
Laundry
Luggage Storage
Non-Smoking Rooms
Private parking
WiFi
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The Clarendon Hotel
Min stay: 3 days
WiFi
Room Service
Meeting Facilities
Laundry
Ironing Service
Non-Smoking Rooms
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ibis Styles London Excel
Min stay: 4 days
WiFi
Air Conditioning
Meeting Facilities
Laundry
Non-Smoking Rooms
Restaurant
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Aloft London Excel Hotel
Min stay: 6 days
Air Conditioning
Elevator
Meeting Facilities
Non-Smoking Rooms
WiFi
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Holiday Inn Express London Royal Docks-Docklands
Min stay: 2 days
WiFi
Air Conditioning
Meeting Facilities
Laundry
Non-Smoking Rooms
Restaurant
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Novotel London Excel
Min stay: 5 days
WiFi
Room Service
Meeting Facilities
Laundry
Non-Smoking Rooms
Restaurant
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ibis London Excel-Docklands
Min stay: 5 days
Elevator
Ironing Service
Laundry
Luggage Storage
Non-Smoking Rooms
Private parking
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Travelodge London Docklands Hotel
Min stay: 4 days
Non-Smoking Rooms
Public parking nearby
WiFi
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Travelodge London City Airport Hotel
Min stay: 3 days
Non-Smoking Rooms
Private parking
WiFi
See details

By Choosing To Work With Us You Get:

  • Curated hotel offers that fit your criteria and answer all your needs;
  • Personalized customer support and a personal account manager;
  • Cost-effective options for accommodations;
  • Insight into the trade fair industry;
  • Optimized booking solutions;
  • Frequent business travel programs and discounts;

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Fair Point GmbH has no legal or commercial connection with exhibition organisers. Fair Point is an independent travel management company. Fair Point does not operate on behalf of or with the endorsement of exhibition organisers. It is this status which enables Fair Point to contribute independently and objectively to the exhibition industry. The names and logos of the trade fairs and congresses mentioned may be registered trademarks to which Fair Point has no claims.