The global beauty industry thrives on innovation, trends, and networking. That’s why trade fairs are the beating heart of this dynamic sector. From cosmetics and skincare to haircare and wellness, beauty events like the ones on our list connect professionals, brands, and buyers from across the world. Here are some of the most popular beauty trade fairs that shape the industry every year, plus tips on where to stay when visiting.
1. Cosmoprof Worldwide Bologna (Italy)
Cosmoprof in Bologna is one of the largest and most influential beauty trade fairs in the world. It covers every aspect of the beauty industry, from raw materials and packaging to finished products in skincare, haircare, and professional salon equipment. With exhibitors and visitors from over 150 countries, it’s a must-attend event for anyone in the industry.
What’s best to book
Bologna gets very busy during Cosmoprof. Hotels near Bologna Fiera Expo Centre and in the city center are in high demand, so book early to secure the best rates and convenient access.
2. Beautyworld Middle East (Dubai, UAE)
As the largest international beauty trade fair in the Middle East, Beautyworld Middle East is a hub for cosmetics, fragrances, hair, and spa products. Held annually in Dubai, it attracts thousands of exhibitors and visitors from around the globe, offering a gateway to the growing markets of the Middle East and Africa.
What’s best to book
Stay near Dubai World Trade Centre or Downtown Dubai for quick access to the fair, plus plenty of dining and entertainment options after the exhibition.
3. China Beauty Expo (Shanghai, China)
China Beauty Expo (CBE) is Asia’s leading beauty trade fair, attracting both international and domestic brands. With a strong focus on skincare, personal care, and packaging innovations, CBE provides access to the booming Chinese market and offers unique opportunities for networking and brand expansion.
What’s best to book
Look for hotels near the Shanghai New International Expo Centre (SNIEC) or in the Pudong district for easy transport connections to the fairgrounds.
4. in-cosmetics Global (Rotating locations)
in-cosmetics Global focuses on raw materials, ingredients, and formulation. It’s the go-to event for cosmetic scientists, R&D specialists, and formulators looking for the latest innovations in skincare and personal care products. The fair rotates across major European cities, offering international reach.
What’s best to book
Depending on the host city, accommodation near the main exhibition venue is essential. In popular destinations like Paris or Barcelona, hotels sell out fast during the fair, so plan well in advance.
5. Salon International (London, UK)
Salon International is a top destination for hairdressing professionals and salon owners. Featuring live demonstrations, product launches, and competitions, it’s a vibrant event that sets the tone for global hair trends. It’s especially popular with stylists seeking inspiration and education.
What’s best to book
ExCeL London, where Salon International takes place, is best accessed by staying in Canary Wharf, Docklands, or near London City Airport for quick transport connections.
6. Cosmoprof North America (Las Vegas, USA)
This event is the leading B2B beauty trade show in the Americas, offering a platform for new brands to connect with distributors, retailers, and investors. Known for innovation and trend-spotting, Cosmoprof North America is an essential stop for companies aiming to expand in the U.S. and Latin American markets.
What’s best to book
Hotels on or near the Las Vegas Strip provide both convenience and a full trade fair experience. Book early to secure group rates for business travelers.
Of course, we can’t forget the country with the most trade fairs, Germany. They are always at the forefront when it comes to organizing events for all industries, and here are the 3 that gain the most attention:
7. CosmeticBusiness (Munich, Germany)
CosmeticBusiness is an international trade fair that serves as a central meeting point for the cosmetics industry and its entire supply chain. From ingredients and formulations to packaging and services, it provides companies with a one-stop platform to find solutions for product development and branding. The fair is especially valuable for manufacturers and suppliers looking to connect with both established global brands and emerging cosmetic labels.
What’s best to book
Munich hotels near the MOC Veranstaltungscenter fill quickly during the fair. Booking accommodation in advance ensures proximity and easier access to the event.
8. BEAUTY FORUM MUNICH (Munich, Germany)
As one of Europe’s largest cosmetics, nail, and spa trade shows, BEAUTY FORUM MUNICH attracts professionals from across the beauty sector. The event combines product presentations, live demonstrations, and expert-led congresses that cover topics such as dermatology, anti-aging, and business management for salons. It’s the go-to event for industry professionals seeking practical knowledge and networking opportunities.
What’s best to book
Staying in central Munich offers visitors great transport links to Messe München and the chance to explore the city’s cultural highlights after business hours.
9. BEAUTY DUSSELDORF (Düsseldorf, Germany)
BEAUTY DÜSSELDORF is one of the world’s leading trade fairs for cosmetics, wellness, and spa industries. Known for its international scope, it gathers exhibitors and professionals from more than 70 countries. The event highlights trends in skincare, professional treatments, and wellness concepts while offering expert workshops and seminars for business growth.
What’s best to book
Düsseldorf’s city center is just minutes from Messe Düsseldorf. Booking hotels near the Rhine Promenade or Königsallee combines business convenience with a comfortable stay.
Open Your Doors to Beauty
Cosmetics and personal care trade fairs are the highlights of the aesthetic industry calendar. To make the most of your visit, plan your accommodation early and stay close to the venue for maximum efficiency and comfort.
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