
Medica is the largest, and we mean the largest, trade fair for the healthcare industry in the entire world. This massive expo occupies an exhibition space of 250 000 m², and each year gathers over 6,000 exhibitors and 100,000+ visitors. The trade show attracts significant media attention and is the biggest innovation and start-up hotspot in the healthcare sector internationally. That is why Medica is the most anticipated event each year. From the 13th to the 16th of November 2023 at Messegelände in Dusseldorf, you can experience Medica's technological and scientific miracle. This year's edition has much to offer to all of its participants regarding segments, topics, supporting shows, and conferences. Let's check what Medica has installed for us without further ado.
The Focus Areas of Medica 2023
Medica is the symbol of innovation and progress in the healthcare industry. True to its reputation, the trade fair offers segments for all major medical fields currently occupying public and scientific attention.
Imaging and Diagnostics / Medical Equipment and Devices
Diagnostic and imaging procedures in medicine are essential for identifying and treating diseases. Medical imaging methods come in a wide variety, including X-rays, CT scans, MRIs, and ultrasounds. Selecting the best strategy for a particular circumstance is critical because every technique has advantages and disadvantages.
Rescue services depend heavily on quick diagnostic and treatment methods. Medical facilities and doctor's offices must have the most up-to-date technology to provide the greatest patient care possible. Surgery may be performed safely and effectively, and patients recover rapidly thanks to surgical technology and hospital infrastructure. Successful diagnosis and therapy also depend on a well-equipped practice setting.
Over 2000 exhibitors will offer products and innovative solutions in the field of diagnostic and treatment methods.
Laboratory Equipment
The global health crisis requires big changes in how and speed at which we perform laboratory and diagnostics tests.
All scientific research requires laboratory equipment. Each machine is essential to the experiment's performance, from analysis to filtration, chilling to pipetting, titration to photometry, weighing to shaking, and homogenisation to temperature control.
More than 300 exhibitors will present their products and services in the Laboratory equipment segment.
Diagnostic tests
Modern medicine depends on diagnostics and diagnostic tests to accurately identify and treat various illnesses and ailments. The fields essential to diagnostic testing include clinical chemistry, immunology, histology, haematology, cytology, microbiology, infections, genetics, and molecular diagnostics.
These areas are a crucial component of contemporary medicine. Due to ongoing study and technical development, we can anticipate significant advancements in diagnosing and treating various diseases.
Around 700 exhibitors have confirmed their participation in this focus area of Medica 2023.
Physiotherapy / Orthopaedic Technology
Physiotherapy is a crucial component of medical care for patients with injuries or physical ailments. Diseases of the musculoskeletal system and muscles are addressed, along with their diagnosis, treatment, and prevention. Healing can be sped up, and patients can resume their regular quality of life more quickly with the careful selection of treatment techniques and aids.
This segment will reveal the newest technologies and solutions in Physiotherapeutic equipment for balneotherapy, Hydrotherapy, Ergotherapy, and more.
That is not all. Visitors can check the latest consumer products in the segment, including walking aids, wheelchairs, shoes and insoles, and more. 440+ exhibiting companies have confirmed their participation in this segment.
Disposables and Consumables
Medical supplies are necessary for effective and secure treatment. They cover a broad range of items, including medical consumables, care items, hygiene items, ostomy aids, incontinence aids, catheters, sterile bags, personal protection equipment for medical professionals, medical linen, and wound care supplies.
Every medical facility uses consumable medical supplies on a daily basis. Disposable gloves, syringes, sterile compresses, and disinfectants are a few examples. These single-use products promote a clean working environment and efficient infection control.
More than 1200 companies will showcase the latest medical disposable and consumable goods.
IT Systems and IT Solutions
IT systems and IT solutions are becoming more crucial as a result of digitalisation's influence in the medical field. Mobile IT, wearable technology, such as wearables and intelligent textiles, and mHealth are becoming increasingly significant in this environment.
Patients might, for instance, measure and keep track of their vital signs using these technologies. A smartphone app can then be used to send this data to the treating physician. It makes it feasible to continuously check your health and spot potential threats or illnesses early on.
Over 300 exhibitors will take part in this segment of Medica 2023.
Medical Services and Publishing Products
Numerous services and publishing products are essential to patient care in medicine. Medical reports and analyses help doctors make diagnoses and arrange treatments. Medical workers' training and continuing education rely heavily on medical literature, translations, and teaching aids.
The healthcare system includes job placement, personnel advice, and training and continuing education for medical employees. Organisations, groups, and professional associations provide a forum for sharing information and experiences.
200+ companies have confirmed their participation.
Supporting Events You Don’t Want to Miss
If you are involved in the medical industry, one of the biggest reasons to attend Medica 2023 is to participate in the many supporting events. They focus on the latest trends and innovations and provide a platform for professional discussions and know-how exchanges. Let’s check out what the organisers have prepared for this year’s edition.
Medica Connected Healthcare Forum
The 10th MEDICA CONNECTED HEALTHCARE FORUM brings together health innovators, tech entrepreneurs, investors, and health specialists to spark groundbreaking concepts, alliances, startups, and significant advancements in healthcare. It is the hub of the most cutting-edge technology and innovations that fuel the digital health revolution, providing a broad perspective on what is currently possible, what is emerging, and what the next ten years will bring.
In keynotes, tech talks, panel discussions, and pitch sessions, more than 120 presenters at the MEDICA CONNECTED HEALTHCARE FORUM showcase and debate breakthrough innovation and best practice growth paths. Some of the major topics of the four-day programme include:
- Connected medical things;
- AI, big data and machine learning;
- Robotics;
- Alternative care models from hospital to home;
- Sustainability;
- Health metaverse;
- Digital therapeutics.
In addition to the prestigious finals of the 12th MEDICA STARTUP COMPETITION and the 15th HEALTHCARE INNOVATION WORLD CUP, which bring the Top12 Medical Startups 2023 and the Top12 Health Techpreneurs 2023 to the stage, the Forum features 100 carefully chosen, promising startups and scale-ups in the pitch.
The official forum language will be English.
Medica Health IT Forum
This is a massive hub for IT innovations in the medical field. The forum hosts some of the most prominent speakers and professionals from the sectors that will discuss the future and latest trends in three separate segments. You can find expert panels where lecturers hold short presentations and Q&As. The deep dive sessions include detailed scientific lectures, company presentations, and product demos. The last segment is the tech talks - a series of in-depth discussions and lectures on relevant topics. Visitors can also check the adjoining exhibition area where universities and research institutions present their latest findings in the field of IT-based medicine. The Medica Health IT Forum will be held entirely in English.
Medica LABMED Forum
It is an international meeting place for all professionals working in laboratory medicine. Invited lecturers include doctors, those involved in health policy or health services, members of the press, and, of course, all other interested visitors. This year, the emphasis is on cutting-edge innovations in the life sciences, laboratory administration, diagnostics, and artificial intelligence.
During the forum, the participants can participate in multiple presentations, demos, discussions, and lectures in English.
Medica ECON Forum
The MEDICA ECON FORUM by TK, organised by Messe Düsseldorf and Techniker Krankenkasse (TK), is taking place at MEDICA in Düsseldorf for the 12th consecutive year. You can expect exciting conversations and lectures on new trends and current developments in the healthcare system from specialists in politics, medicine, business, and science against the backdrop of health policy and economic difficulties. The four days of the trade show in 2023 will centre on the following themes:
- Health policy;
- Hospitals and digitalisation;
- Digitalisation and finance;
- Care.
Medica TECH Forum
The MEDICA TECH FORUM will be held for the fourteenth time this year. Healthcare industry experts discuss contemporary issues in business, technology, science, and politics related to medical technology. Together with you, our association partners will investigate the German and global market environment and various ways of applying contemporary techniques and approaches in clinical practice. Highlights of the programme include:
- Top Innovators: Digital and AI Patents;
- Patenting of medical procedures and software for medical devices;
- Artificial intelligence and MDR;
- Update: Registration in China;
- European healthcare market;
- Doctor's office: future patient care;
- Additive manufacturing.
Medica 2023 Conferences
In addition to these forums, Medica 2023 can offer its visitors three large conferences:
- German Hospital Conference discusses the future of the local hospital system and the need to adapt it to the new global healthcare requirements. The event will be held entirely in German.
- MEDICA MEDICINE + SPORTS CONFERENCE (MMSC) is focused on prevention, regeneration and rehabilitation in sports. The conference will be in English.
- DiMiMED - International Conference on Disaster and Military Medicine will revolve around eHealth, traumatology, CBRN, Disaster Medicine / CIMIC, infectious diseases and mental health. It will be held in English.
All speakers are internationally recognised professionals in their fields and will provide the audience with valuable insight into the latest medical developments.
Medica 2023 - Special Shows and Sessions
You're mistaken if you think that is all you can see during this monster of a trade fair. Medica 2023 will host several large additional shows important to the healthcare industry.
- MEDICA START-UP PARK is the meeting place for all newly established entrepreneurs eager to show their innovative ideas and products. This year’s edition focuses on the Digital Health Sector. It will attract investors, engineers, scientists, decision-makers, and business owners from around the globe.
- WT | WEARABLE TECHNOLOGIES SHOW is dedicated to the latest discoveries in wearable technologies for the healthcare industry. Some of the main topics the show focuses on are wearables for chronic diseases and mobility problems, mobile monitoring and patient care, sports, fitness and wellness wearables, and more.
- MEDICA SPORTS HUB is where you can test innovative sports and health equipment in practice, learn from experts, or train like professional athletes. The four MEDICA SPORTS HUB AREAS 2023 present selected players from the fields of health and fitness monitoring, training, regeneration and the Pro Sports Corner.
You can expect to see the newest products and participate in demonstrations, lectures and discussions with internationally renowned experts and scientists.
How to Prepare for Medica 2023
It would help if you prepared initially to attend and benefit from such a large and essential trade fair as Medica 2023. Depending on whether you are an exhibitor or a visitor, here are the things you need to think about and organise:
- In-person or online? Due to the pandemic, many expos have decided to go completely digital or hybrid this year. Medica falls in the latter category, so that you can participate in supporting events via their online platform. Depending on your goal, this may be a suitable option for you.
- Marketing strategies and team preparation . Trade fair marketing is a whole different science on its own. Suppose this is your first expo, or you need to gain experience as an exhibitor. In that case, you need to put much effort into educating and preparing yourself.
- Organising a physical boot . A lot of planning goes into preparing and arranging your stand, as there are different boot types and displays your company can use. Consider your budget, business goals and hall layout when choosing your location.
- Visitor passes . Depending on what you want to see, there are different pass options that Medica 2023 provides. Usually, when attending the expo with business in mind, it is beneficial to obtain a full pass, allowing you to see and participate in everything.
- Travel plans . Make sure to use a travel agent when you book your plane tickets. Many visitors decide to attend a trade fair at the last minute, and the prices can be a bit high. Flight agencies will lower the costs, especially when more than one person is going to travel.
- Accommodation . It is another important factor for visitors and exhibitors, as their accommodation needs to be close to the trade fair and/or have accessible public transport. Relying on a specialised agency, like Fair Point, will significantly benefit your budget and can even gain you some initial benefits like free airport transit or preferential taxi prices.
Medica is undoubtedly the trade fair that impacts the medical industry and is a place of innovation and progress. Numerous startups have begun their successful business path after attending this expo, and many more will follow their steps. So, if you want to keep up with the latest healthcare trends, you won’t want to skip this significant international trade show.
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