
Three Truths About the Company Birthdays and Their Marketing Efforts
It's the birthday of the company you work for, or the business you own and the first thing that comes to your mind as a marketer, is how to use this special day to market your product. Many marketers out there will raise their hands and start proposing discounts, special online or offline campaigns, tv or radio promotions, PR events and other marketing plans of action. The possibilities and ideas are as many as there are marketers.
> What if I told you, you do not have to promote your product?
Most People Know You Are Actually Trying to Sell Your Product
You may not like it, but it is the truth. In 2016 everything the user sees or interacts with has a brand, or an ad, attached to it. From your grocery store window, to your latest smartphone app, someone is trying to grab your attention. And more often than not, as you try to push the envelope even further and try to play the "We are giving our product with a discount because it is our birthday" card, many people respond with - "Yeah, right..." .
Do Not Break Your Clients' Trust With Short Term Marketing Success
It is true that you can increase your revenue and achieve short-term success with your marketing efforts, riding the "It's our Birthday!" horse. Many top tier global brands do it. Inc.com have a good read on Groupon's 5 year brirthday giveaway. From the biggest brands to the smallest SMB's, many people try to score big on their birthday, forgetting about the long-term effect of their short-term marketing efforts. Questions like "How will this promotion affect my long-term marketing goals?" and "Will our clients’ experience towards other promotional campaigns we run change?" are often left unanswered, so long as the birthday campaign is successful.
Celebrate Your Company's Birthday as If It Is Your Own
Do you try to sell something to your friends and family on your birthday? Most people don't. What you do is to invite your loved ones, to share your most personal day, celebrating past achievements and gain mental strength from the birthday wishes. At the end of the celebration you pay the check and they give you birthday gifts. This story may not relate to some cultures, but the gist of it is you do not actively try make revenue off the people you celebrate your birthday with. Applying the same approach to your marketing efforts, when preparing for your company birthday will bring you long-term benefits and play to your clients expectations. And we all know, there is nothing stronger in the world of marketing than successfully meeting your clients’ expectations.
Birthday Marketing Success Stories
Below you will see some recent examples on how to make a birthday marketing campaign that actually works. The case studies include some of the biggest brands out there. In all cases their marketing team realised that the more social and giving they are, the better results they will achieve. And the best part: you can use their success to achieve yours, at any scale and without a big budget.
Ray-Ban's 75th AnniversaryThe Three Truths about How to Celebrate Your Company's Birthday as a Marketer Infographic
How will you celebrate?
Ask yourselves, what your company is all about. How do you connect with your customers and what do they see in your product more than the competition. How can you create human-to-human marketing campaign and make your clients give you the gift of their trust and wallets.
Fair Point is Getting Older
Fair Point GmbH is turning six today. We decided to send out letters of gratitude to our clients and partners, thanking them for placing their trust with us. Because it is the truth and because we care, providing peace of mind to our clients, anywhere they travel to further their business. We did not promote anything, we did not sell anything. We thanked them for being a part of our experience.
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