This year’s dmexco was a successful one. It broke all previous attendance records, attracting over 50,700 visitors. In line with its 2016 motto Digital is everything — not everything is digital, the show presented the trends and developments that will shape the industry of tomorrow.
Earlier this year, Expedia’s Mobile Index Study confirmed what we were already suspecting for quite some time – global travellers consider the smartphone their most indispensable item on the road. And apps are partially responsible – if chosen right, they make travel easier and much better, regardless of its purpose and duration. We made a list of free apps (compatible with both Android and iOS) for 7 aspects of your business trip.
As business travel demand grows, accommodation providers need to make smarter investments to reflect on their status and find better ways to indulge travelers, thus ensuring business continuity. This travel category can additionally contribute to a hotel’s revenue. Modern marketers face various challenges when promoting the services of their hotels.
Guests at luxurious hotels are accustomed to rely on their concierge for almost everything – from making last-minute dinner reservations at the trendiest restaurants, through finding long-lost relatives, to supplying 100 plastic flamingos for a practical joke. And even the most strange and seemingly impossible requests are usually satisfied – as long as they are not immoral or illegal.
When talking about the global food markets, we need to pay special attention to the international food trade fairs. While Europe is the main scene when talking about food trade fairs, there are several international shows held in Asia and North America dubbed as key events for the food industry.