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CeBIT Hannover, One of the World's Largest IT events, canceled

The renowned CeBIT trade show for the computer and technology industries has been canceled. Scheduled for the end of June 2019, the organizers of the event Deutsche Messe are abandoning CeBIT and it will no longer run as a standalone event. Started back in 1970, the event has been considered as one of the most influential in the IT and tech sectors. In the recent years, CeBIT has been experiencing difficulties to attract close to the million visitors it once did, in the height of its popularity. Struggling with constant decline and experiencin...

The Importance of Trade Fair and Expo Marketing

Trade fairs and exhibitions might be the platforms that your business needs to achieve your goals. No matter the sector and industry you have decided to operate in, a trade fair marketing can provide you opportunities that the day-to-day business correspondence usually does not. With the possibilities of participating as an exhibitor or as a visitor there will be benefits for both types of attendance. The market trends are constantly changing and being part of such event might be essential for your future professional plans. In the following pa...

Explore the Construction Trade Shows in Europe

The building industry implies constant innovations. With the current climate changes, it is crucial for the industry to find a way to implement sustainable construction in every building project. The main issues that the sector has to handle are – corporate responsibility, environmental impact, selection of the materials in usage, positive impact to the local community. Visiting a construction fair could be both an important and exciting experience. Fortunately, the building and construction exhibitions usually cover the whole business spectrum...

How to prepare for your next trade fair visit in 10 easy steps

A trade show is a world of opportunities. Many companies have at least one mandatory expo in their annual agenda - an event which provides them with information, accounts or products they can’t afford to miss. But keep in mind that success during the few days of any given trade fair is unimaginable without months and months of preparation. Follow these 10 steps when planning your next expo visit...

Trade Show Displays Types

The interest in the trade show industry as a mean of marketing has increased significantly in the recent few years. Attending a big trade fair is a perfect opportunity to connect with potential partners and customers. This increased interest of course also means a higher and more competitive market. To rise above the competition, businesses employ different types of trade show displays. Booths, graphics and videos are all used to demonstrate the business and attract visitors. So what are the options? We review the most basic options.